Rick Prelinger; Voyager Company.
Publisher: New York, NY : Voyager Co., ©1994.

'To New Horizons' and 'You Can't Get There from Here' by Rick Prelinger

In the pre- and postwar years, American industry, education, and advertising made over 600,000 short films - none of them intended to be preserved. Fortunately, media archaeologist Rick Prelinger saw the films for what they are: revealing, poignant, often hilarious testaments to an America that believed hard work, streamlined appliances, and proper chaperones would keep the Red Peril at bay.

Mostly sponsored by big corporations, the films in To New Horizons depict the golden age of American industry. In these forerunners to today's infomercials, Roll-Oh the Robot and the singing Esso men promote products and, along with them, a world of progress without end. And once technology has set us free, You Can't Get There from Here offers a paean to unbridled consumerism. Check out "What to Do on a Date" (weenie roast or taffy pull?), "Two-Ford Freedom" (a second car will set her free), and "The Relaxed Wife" (tranquilizers).

Prelinger's perceptive commentaries explore the darker side of postwar American suburbia, a place that shamelessly relegated women to the domestic realm and checked the behavior of unruly teens. Conceived as advertisements for a life-style, these wildly entertaining films are a window into our collective national psyche.


Windows - 486SX-25 or higher processor; 640x480 256-color display; 4 MB RAM (8 MB recommended); MPC-compatible CD-ROM drive and sound card with speakers or headphones; Windows 3.1, DOS 5.0 or later; MSCDEX.

Macintosh - Any Macintosh with a 13" color monitor; System 6.0.7 or higher; 2,500K of available RAM; CD-ROM drive (double-speed recommended).

Booklet is NOT included.

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This product was added to our catalog on Saturday 21 September, 2013.

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